Weedmaps On The World Using The Broccoli Emoji To "Represent" Cannabis on Social Media
If you are in the cannabis community, ever looked for a dispensary online or just googled anything cannabis, I can guarantee that the site "weed maps" has popped up or you've heard about the big dog company Weedmaps.
Weedmaps did something that hasn't been done before on a national scale. If you are in the cannabis industry then you know that the one thing that we as creatives go through the most is "CENSORSHIP". You can't post anything about cannabis without the threat of getting taken down, losing your accounts or being shadow-banned where all of your followers don't get chance to check out your content. There isn't even a proper emoji to represent cannabis so we're forced to get creative. For sake of sounding like a child, IT'S NOT FAIR! I guess weed maps felt the same way because they "released a satirical ad on Monday about a man dressed as broccoli who’s going through an identity crisis because people have come to associate the vegetable with cannabis."
This commercial couldn't have come at a more pivotal time because it represents a bigger issue. Large cannabis retailers are getting boxed out from all form of mainstream advertising. Three quarters of the US has legalized cannabis and we still don't have a solid voice in the world.
That is one of the reasons why the Mother Earth brand works so diligently to build a strong community on and off social media. In order to be a voice for the people, you have to actually be with the people.
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